This World Heart Day, South Australians are being encouraged to jump on a bike and pedal their heart out to get ticker-fit and raise awareness of Australia’s number one killer, heart disease.
The Heart Research Institute has joined forces with trusted family run firm Zorich Group on World Heart Day (Thursday 29 September 2016) to inform the community and raise funds for research that will help prevent cardiovascular disease.
The disease touches two out of three Australian families and kills one Australian every 12 minutes.
The Heart Research Institute is fighting the statistics with cutting edge research into the causes and complications of heart conditions.
To boost the cause, throughout September, Zorich Group, parent company of several South Australian sporting goods and clothing retailers Sportspower, JT Surf and Rivalry Urbanwear, will donate all the proceeds from the sale of its $1 reusable Zorich Group bag to the Heart Research Institute.To support, visit one of Zorich Group’s 14 South Australian stores in September and October and take your purchase home in a $1 reusable bag.
Zorich Group has been running the reusable bag campaign since 2012, raising a phenomenal $85,000 for different causes ranging from the South Australian Country Fire Service to the National Breast Cancer Foundation. The company hopes to crack the $100,000 milestone with its HRI campaign run throughout September and October.
It will also invite customers to get on a static bike at four Sportspower and see how far they can go for a gold coin donation. The bespoke ‘Ride for Research’ event will be held at the Gawler, Playford, Colonnades and Renmark stores from World Heart Day on September 29 to October 1, with bikes kindly donated by Horizon.
“Exercise is great for the heart, so this is the perfect opportunity for the community to take part in a heart-healthy activity as well as raising awareness of how vital it is to look after what you’ve got,” says Professor Clare Hawkins, Scientific Director at the Heart Research Institute.
“We’re thrilled to see a local company doing what it can to get South Australians heart smart.”
The issue is close to the hearts of the Zorich Group family. In 2014, long-serving staff member Kathy Ahwan lost her healthy son Tim to arrhythmia cardiomyopathy, a type of heart disease which can strike down people in their prime, with no warning. Tim left behind his partner and two young sons.
As Zorich Group managing director Tom Zorich explains: “We want to do everything we can to support a future where tragedies like the one Kathy’s family experienced can be avoided.”