The Heart Research Institute today welcomes the launch of the “What’s the Fuss?” campaign, a community-led initiative aimed to promote the Medical Research Future Fund (MRFF) and the importance of health and medical research to our nation’s future.
The television and online campaign features Carrie Bickmore, Ita Buttrose, Natasha Stott Despoja, along with other community and business leaders, patients, and medical researchers from around Australia.
Richard Wylie, General Manager of Marketing & Strategy and (acting) Fundraising Director at the HRI, said it this was a great initiative to bring greater awareness to the work being done by Medical Research Institutes across the country.
“It’s fantastic to see the sector pull together on a national collaborative campaign that brings attention to the important work of our scientists and helps secure improved funding in the years ahead,” he said.
“According to Access Economics, every dollar invested in Australian health and medical research returns $2.17 in health benefits, meaning this is money well spent.”
“While the Heart research Institute is in the fortunate position of receiving the majority of its funding from public donations, greater government investment in science means a healthier future for Australians and the possibility of a future free of heart disease.”
The campaign aims to raise awareness for the MRFF to ensure the fund reaches its $20 billion target in the coming years, funding that will double the federal government's current investment in health and medical research and bring Australia in line with the OECD average.
Check out www.whatsthefuss.org.au and support the campaign on twitter, encouraging your friends and family to do the same.